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Scope

SeatClub

The first and only subscription based ticket marketplace

Brand

SeatClub

Industry

Ticketing & Events

Location

Boca Raton, FL

Release

Q3 2024

Architecture

  • Frontend (Web + App)
  • Inventory & Partner Data Ingestion
  • Subscription & Billing Management
  • Marketing & Segmentation
  • Member Identity & Verification
  • Engagement & Usage Analytics
  • Infrastructure + DevOps

The Problem

SeatClub introduced the first subscription-based ticket marketplace, putting fans ahead of profits by eliminating markups and hidden fees. But its digital experience fell short.

With an outdated and limited website, SeatClub struggled to compete. Users found the platform clunky and couldn’t fully benefit from its unique model. A complete digital overhaul was needed to deliver on its vision.

The Partnership

SeatClub partnered with Scope to rebuild its website and app into a more intuitive, engaging, and feature-rich platform. We took a holistic approach, aligning with SeatClub’s vision and user feedback to guide a complete digital reinvention.

Together, we redesigned the UI, modernized the brand, and launched new features that made the platform more competitive and fan-friendly, delivering an experience that truly supports SeatClub’s mission of fair, transparent ticketing.

The Solution

Scope gave SeatClub’s website and app a full redesign, turning the platform into a sleek, intuitive experience. We added interactive venue maps, real-time seat views, and a deal score system to help users find the best tickets with ease. We also implemented a referral program, improved SEO, and new email motion to drive more users to the site.

The new platform now reflects SeatClub’s mission: making ticket-buying transparent, affordable, and community-driven. With these upgrades, SeatClub is ready to reshape the industry and put fans first.

SeatClub after Scope overhaul
SeatClub before redesign
BeforeAfter
SeatClub mockups
SeatClub brand identity
SeatClub laptop view 1
SeatClub laptop view 2
SeatClub brand wallpaper
SeatClub collage
SeatClub save row
SeatClub panel
SeatClub brand wallpaper
SeatClub events
SeatClub venue minimaps
SeatClub cases

Scope has been our tech partner since day one, and they’ve been a major reason we’ve been able to move as fast as we have. Their engineering talent is elite, but what makes them truly different is how deeply they understand product. They’ve helped us think through strategy, roadmap, and go to market decisions like an extension of our founding team. Just as importantly, they’re genuinely great people, responsive, collaborative, and a real pleasure to build with.

Claude

CEO, UpNext